CLIENT
CROSSFIRE
HURRICANE
TYPE: Print, Digital, POS, On and
Off Trade Advertising
Supporting the UK launch of Crossfire Hurricane rum - affiliated with The Rolling Stones - required managing strict IP guidelines alongside rapid asset adaptation. Supplied with high-level Key Visuals and guidelines from their Above-The-Line agency, I was tasked with repurposing a limited asset suite to build out channel-specific deliverables that were missing from the initial brand guidelines.
Leveraging my background in international e-commerce, I took charge of the brand’s Amazon launch across UK and German markets. I designed localised product listing images and a complete Amazon Brand Stores in English and German. This involved expanding a restricted library of brand assets into an engaging, compliant digital shopping experience that honoured the brand’s iconic musical heritage.
CLIENT
CROSSFIRE
HURRICANE
TYPE: Print, Digital, POS, On and
Off Trade Advertising
Supporting the UK launch of Crossfire Hurricane rum - affiliated with The Rolling Stones - required managing strict IP guidelines alongside rapid asset adaptation. Supplied with high-level key visuals and guidelines from their Above-The-Line agency, I was tasked with repurposing a limited asset suite to build out channel-specific deliverables that were missing from the initial brand guidelines.
Utilising my background in international e-commerce, I took charge of the brand’s Amazon launch across UK and German markets. I designed localised product listing images and a complete Amazon Brand Stores in English and German. This involved expanding a restricted library of brand assets into an engaging, compliant digital shopping experience that honoured the brand’s iconic musical heritage.