Managing creative execution across the Disaronno International portfolio (including Disaronno and Tia Maria) requires rapid problem-solving and technical agility. Working with limited global brand assets, I routinely engineer flexible visual systems to ensure campaigns translate seamlessly across digital platforms and physical retail environments.

A key highlight includes the Tia Maria x Sophie Ellis-Bextor campaign in partnership with Slug & Lettuce, where I developed custom illustrations and promotional materials for high-profile venue activations. Operating under tight turnarounds and managing complex client feedback, I also led the technical execution of Off-Trade retail packaging and structural displays - producing precise artwork for FSDUs, CDUs, and custom point-of-sale cutters.