When Cotswolds Distillery joined the Disaronno International portfolio, we were tasked with establishing the visual groundwork despite a very basic initial asset library. Working under tight deadlines, I engineered new Key Visuals, custom illustrations, and a campaign framework that set the creative precedent for all future work focused on the brand's core gin range.
A key milestone was creating the brand’s Gin Campaign Guidelines. Taking loose photography and high-level concepts, I defined execution rules across On-Trade, Off-Trade, social media, and retail POS. This project pushed my capabilities into structural and brand governance - requiring me to write clear, technical production standards so external partners could accurately build additional media that would preserve total visual integrity.
CLIENT
COTSWOLDS
DISTILLERY
TYPE: Print, Digital, POS, Campaigns, On and Off Trade Advertising, Exhibitions, Key Visuals, Campaign Guides
CLIENT
COTSWOLDS
DISTILLERY
TYPE: Print, Digital, POS, Campaigns, On and
Off Trade Advertising, Exhibitions, Key Visuals, Campaign Guides
When Cotswolds Distillery joined the Disaronno International portfolio, we were tasked with establishing the visual groundwork despite a very basic initial asset library. Working under tight deadlines, I engineered new Key Visuals, custom illustrations, and a campaign framework that set the creative precedent for all future work focused on the brand's core gin range.
A key moment was creating the brand’s Gin Campaign Guidelines. Taking supplied photography and high-level concepts, I defined execution rules across On-Trade, Off-Trade, social media, and retail POS. This project pushed my capabilities into structural and brand governance - requiring me to write clear, technical production standards so external partners could accurately build additional media that would preserve total visual integrity.