Managing visual execution across William Grant & Sons' portfolio (spanning Glenfiddich, The Balvenie, and Hendrick’s) requires deep brand knowledge and fast-paced adaptability. I produced creative rollouts for On-Trade and Off-Trade activations - delivering everything from custom venue menus to bespoke retail installations. To support both corporate visitors and internal staff, I designed an internal portfolio guide that distils the heritage and visual identity of each spirit into an accessible, highly engaging, fully interactive publication.
A highlight includes a collaboration with Slug & Lettuce for the Hendrick’s Flora Adora release, where I conceptualised and engineered custom-shaped cocktail garnishes printed on plantable seeded paper. This required specialised artworking and dieline creation to deliver a novel, sustainable brand experience from glass to garden.
CLIENT
WILLIAM GRANT
& SONS
TYPE: Print, Digital, POS, Sales Media, Campaigns, On and Off Trade Advertising
CLIENT
WILLIAM GRANT
& SONS
TYPE: Print, Digital, POS, Sales Media, Campaigns, On and Off Trade Advertising
Managing visual execution across William Grant & Sons' portfolio, spanning Glenfiddich, The Balvenie, and Hendrick’s, requires deep brand knowledge and fast-paced adaptability . I produced creative rollouts for On-Trade and Off-Trade activations - delivering everything from custom venue menus to bespoke retail installations. To support both corporate visitors and internal staff, I designed an internal portfolio guide that distils the heritage and visual identity of each spirit into an accessible, highly engaging, fully interactive publication.
A highlight includes a collaboration with Slug & Lettuce for the Hendrick’s Flora Adora release, where I conceptualised and engineered custom-shaped cocktail garnishes printed on plantable seeded paper. This required specialised artworking and dieline creation to deliver a novel, sustainable brand experience from glass to garden.