Operating under the Weldability brand umbrella, Newarc tasked us with creating a multi-page technical product catalogue without existing brand guidelines or established layout templates. I conducted targeted market research to establish a clear visual hierarchy and adaptive layout framework tailored to the welding industry.

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Due to significant discrepancies in the initial supplied data, I led a rigorous proofreading and data verification process to ensure total accuracy across all product specifications. To streamline readability, I worked alongside a photographer to shoot a full collection of their products and designed a custom iconography and key system - turning complex technical data into a clean, scannable, and publication-ready catalogue.